WWE has signed a deal with Mattel to launch a girls”™ product line featuring the first-ever fashion dolls of such female grapplers as Nikki and Brie Bella, Sasha Banks, Natalya and Charlotte Flair.
The new “WWE Superstars,” revealed at San Diego Comic-Con by Stamford-based WWE and Mattel, consists of 12-inch tall fashion dolls that are articulated and come with multiple fashions and the personalities”™ signature accessories.
This is the first time female WWE Superstars will have a fashion doll and role-playing line, in addition to the action figures inspired by their in-ring characters. The dolls will be available for preorder online only at Toysrus.com beginning July 24, and exclusively at Toys“R”Us stores nationwide and Toysrus.com this September.
