Home Economic Development Mrs. Green’s Natural Markets parent company hires new CEO

Mrs. Green’s Natural Markets parent company hires new CEO

Natural Markets Food Group, the Irvington-based parent company of the Mrs. Green’s Natural Markets grocery chain, has hired a new CEO.

Peter Waldmann has taken over the role, which was left absent last year when the company’s former CEO departed amid news that the chain would close all but five of its stores.

A spokesperson for the company confirmed that Waldmann took over the role in May. The company made no formal announcement for the hire, but the news was first reported by Supermarket News on June 27.

Waldmann, previously an executive with Boulder, Colorado-based grocer Lucky’s Markets, takes over a company that late last year refocused into five core stores in Westchester. That decision meant the closing of five stores across Westchester and Fairfield counties and New York City, as well as the departure of the company’s CEO Pat Brown. The company also closed stores in Illinois and New Jersey last year.

The remaining Mrs. Green’s locations are in Yorktown Heights, Briarcliff Manor, Mount Kisco, Eastchester and Larchmont.

The website for Mrs. Green’s indicates possible changes to future branding. Its website is showing only an “under construction” page, with an additional logo with the name “Green’s Natural Foods of Westchester County.” The page lists another URL, greensnaturalfoods.com, which shows a similar “under construction” page. The greensnaturalfoods.com URL was registered June 15. A company spokesperson declined to comment on any rebranding efforts.

Natural Markets Food Group is owned by Toronto-based equity firm Catalyst Capital Group Inc. The Canadian grocery chains Planet Organic and Richtree Natural Market also operate under the Natural Markets Food Group title.


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