Home Fairfield Column: How to build an authority on the web FairfieldGuest ViewLatest NewsPremium ContentWestchester Column: How to build an authority on the web By Westfair Online - October 20, 2015 SHARE Facebook Twitter “When you build an authority on the web, you become a beacon of excellence for others to follow.” This content is for Westfair Online members only. Please Sign in / Join to view this content. Become a member by Registering Here.