Home Economic Development Focus Consumers demand more digital from retailers, reports says

Consumers demand more digital from retailers, reports says

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Management and consulting firm McKinsey & Company has issued a report from its Periscope series dealing with marketing and sales analytics that shows the Covid-19 pandemic has resulted in three distinct trends among shoppers in the U.S., France, Germany and the United Kingdom.  A survey of consumers showed a surging appetite for using digital methods…

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