Home Contributors Fairfield Michael Carter: Do the opposite of what you are thinking Contributors FairfieldPremium Content Michael Carter: Do the opposite of what you are thinking By Michael Carter - July 13, 2020 When it comes to selling a business, owners need to think differently than when managing day-to-day operations. This content is for Westfair Online members only. Please Sign in / Join to view this content. Become a member by Registering Here.