Home Fairfield Fintech startup Pricing Platform aims at commercial property market

Fintech startup Pricing Platform aims at commercial property market

A new player in the commercial property underwriting market has emerged with Pricing Platform, a Stamford-based fintech startup.

Pricing Platform
Sito Sarkar

According to the company, its flagship app U1 is being positioned for both cloud and on-premises software configurations, while a tablet version is in the development. Pricing Platform stated that U1 will bring “efficiency and structure to the underwriting process and make it an enjoyable experience for underwriters and cat modelers.” The company is founded by Sito Sarkar, who previously held risk manager positions at Ironshore Insurance, Swiss Re and GE Insurance Solutions.

“During my years in the industry, I witnessed first-hand how the underwriters and (catastrophe) modelers suffered from manual processes and lack of support systems,” said Sarkar. “Many underwriters spend more time formatting data and preparing reports, rather than analyzing risk and making the right decisions. U1 will transform the way exposure data and pricing models are presented to underwriters, so they can concentrate on what they are hired to do – better risk selection and profitability. As a by-product, management gets real-time portfolio rollups, underwriting controls and a huge repository of data for future applications.”

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Phil Hall's writing for Westfair Communications has earned multiple awards from the Connecticut Press Club and the Connecticut Society of Professional Journalists. He is a former United Nations-based reporter for Fairchild Broadcast News and the author of 10 books (including the 2020 release "Moby Dick: The Radio Play" and the upcoming "Jesus Christ Movie Star," both published by BearManor Media). He is also the host of the SoundCloud podcast "The Online Movie Show," co-host of the WAPJ-FM talk show "Nutmeg Chatter" and a writer with credits in The New York Times, New York Daily News, Hartford Courant, Wired, The Hill's Congress Blog, Profit Confidential, The MReport and StockNews.com. Outside of journalism, he is also a horror movie actor - usually playing the creepy villain who gets badly killed at the end of each film.


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