Tell your brand’s story without saying a word

By Janet Odgis

No Comment

In his business memoir “Onward: How Starbucks Fought for Its Life Without Losing Its Soul,” Starbucks CEO Howard Schultz describes the role of merchants in unlocking a product’s “magic.” As he writes: “We take something ordinary and infuse it with emotion and meaning and then we tell its story over and over and over again,…

This content is for Westfair Online members only. Please login to view this content. Become a member by Registering Here. If you would prefer to start with a 12 week free trial, Click Here.


About the author