Miniso opens flagship store in Times Square

The Chinese lifestyle retailer Miniso (NYSE: MNSO) has opened a new global flagship store at 5 Times Square in Manhattan.

The store features Miniso”™s vast line-up of licensed collections with some of the world’s best-known intellectual property owners, with 2,500 products spread across 10specific product areas. In addition to licensed collections, the store also sells collector’s blind boxes, toys, soft toys, perfumes, accessories, make-up instruments, snacks, electronics as well as gifts and stationery.

“We are thrilled to open our new flagship store here in Times Square,” said Jack Ye, founder and CEO of Miniso, adding that having a presence in Times Square enables the company to reach hundreds of thousands of New Yorkers and tourists. The Manhattan store is part of the brand”™s goal of surpassing 100 stores in the U.S. by the end of 2023 ”“ since its inception in 2013, Miniso has a presence in 106 markets with more than 5,500 stores.

Photo: The May 19 opening of the Miniso store in Times Square; contributed photo