Heineken, White Plains tout ‘New Year. Safe Ride’

Heineken White Plains
From left: Tom Roach; Tara Rush, Heineken USA”™s senior vice president and chief corporate relations officer; Stephanie Kersten-Johnston; and Carole Sears, president of Mothers Against Drunk Driving for Westchester County.

For the 15th year in a row, White Plains-based Heineken USA is partnering with the city and the White Plains Business Improvement District to offer the “New Year. Safe Ride.” program. Free rides home from the ball-drop location and celebration in downtown White Plains to anywhere in Westchester will be offered to New Year”™s Eve revelers over 21 who have been drinking and shouldn”™t be driving.

The transportation stand will be at the corner of East Post Road and Mamaroneck Avenue between 11p.m. on Dec. 31 and 3 a.m. on Jan. 1. More than 5,000 people have used the program since its inception.

At Heineken USA”™s holiday party in White Plains, Stephanie Kersten-Johnston, director of sustainable business for the company, said, “It”™s been an honor to work with our community partners over the past 15 years on the ”˜New Year. Safe Ride.”™ program to help ensure that revelers enjoy their celebrations and arrive home safe.”

White Plains Mayor Tom Roach said, “By staying close to home in downtown White Plains, Westchester residents have a convenient place to have fun and enjoy the New Year.”

The holiday party showcased Heineken 0.0, a nonalcoholic version of the company”™s namesake beer, which it will launch nationwide next month.