Priceline to deploy Google Cloud’s AI tech in its business operations

The Norwalk-based online travel agency Priceline announced plans to deploy Google Cloud’s generative artificial intelligence (AI) technologies across both customer-facing and internal parts of its business.

According to the company, customers will soon be able to engage with a new, generative AI-powered chatbot and will also begin to see more personalized offerings when searching for hotels worldwide. The company added that its employees will experience improved access to internal information and record productivity gains by having AI automation of time-intensive coding and content generation tasks.

Priceline’s initial Google Cloud generative AI deployments will begin rolling out this summer.

“Priceline is charting a course to transform the novelty of generative AI into lasting value for our customers and our business. We believe it’s not just about having the latest technology; it’s also about practically targeting innovation to the right challenges and opportunities,” said Marty Brodbeck, chief technology officer at Priceline. “With Google Cloud as our AI innovation partner, we’re doubling down on our commitment to delivering the fastest, most seamless and informative booking experience for our customers, from personalized planning and travel inspiration to customer service.”