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How can businesses navigate the new not-normal?

"If your product or service is not generating revenue right now, it's not particularly relevant to the current crisis," said The Barnum Group's Chris Kampitsis.

Make marketing work for you

Position your company as influential. Integrate marketing with sales. Monitor results. Look for small changes that can produce big results.

The power of webinars

Webinars allow companies to get their message out and save time, energy and money while generating significant results.

Health care and social media

Information gotten through social media has become a driver in people’s health care decisions, a report by the Health Research Institute finds.

Super Bowl advertising meets social media

Despite being a rabid sports fan, I look forward to the Super Bowl for a different reason: the commercials.