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The campaign includes a Christmas tree made of cocktail glasses full with Smirnoff No. 21 green apple martini.
Filmmaker Rupert Sanders, director of the acclaimed feature films “Snow White and the Huntsman” and “Ghost in the Shell,” helmed the commercial.
To his surprise, Dean Mahoney has fielded inquiries from other countries to import 'Merican Mule.
The Stamford-headquartered entrepreneur sought to bring a smoother tasting vodka to the market.
Smirnoff promises to turn the winning entry into "an epic celebration" for the winner.
Asylum Distillery won a silver medal this year from the American Distilling Institute 2017 for its gin, and the product line is now in 95 retail outlets in Connecticut.