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The new dressings are available in Ranch, Caesar and Greek dressing varieties.
Vegan orders were up 23% from one year earlier.
The survey found 28% were eating more protein from plant sources.
The campaign includes a toll-free number, website and "rescue kits" with vegan-friendly recipes.
The products are made with 100 percent cold pressed oil derived from coconuts, avocados, apricots, almonds and macadamia nuts.
Amy Wiesner, a Norwalk-based naturopathic physician and acupuncturist, has created Verky, a vegan organic jerky that substitutes beef with eggplant.