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Xerox seeks to block trademark application for Zerox apparel line

Twisted X filed a trademark application for Zerox in June.

Booking.com wins trademark case before U.S. Supreme Court

The case was the first with the court hearing oral arguments by telephone.

The risk of buying keywords that are competitors’ trademarks

Search engine advertising, if not done properly, can expose a company to liability for trademark infringement. Today’s business environment demands effective use of the Internet to drive sales. Companies must have a website to compete, but what good is a website if no one can find it?