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Who’s formed your opinion?

According to Edward B. Keller author of “The Influentials,” there is a group who tells their neighbors what to buy, which politicians to support...

Business epidemics, the best of marketing

What causes an idea to go from obscurity to popularity? Can word-of-mouth change behaviors, skyrocket sales and spread ideas like a virus? History is filled with cases where products and services quickly became enormously popular and profitable, from fax machines to bottled water.