Tag: the influentials
Who’s formed your opinion?
According to Edward B. Keller author of “The Influentials,” there is a group who tells their neighbors what to buy, which politicians to support...
Business epidemics, the best of marketing
What causes an idea to go from obscurity to popularity? Can word-of-mouth change behaviors, skyrocket sales and spread ideas like a virus? History is filled with cases where products and services quickly became enormously popular and profitable, from fax machines to bottled water.