“As millions of Americans have lost jobs, this spot looks to provide hope by showcasing real people looking for a job and their challenges and triumphs along the way," the Stamford company says.
Danone North America in White Plains has developed a new marketing campaign for its Oikos brand of Greek yogurt.
The campaign positions Oikos as "Possibly...
This is the third WWE incarnation of "Halftime Heat," with earlier shows in 1999 and 2000.
Members of both teams in this year's Super Bowl are among the growing number of pro athletes using VKTRY insoles.
Betty Advertising claims the soda company stole the concept of its "Human Jukebox" pitch for a Super Bowl spot.
When only a few seconds of airtime cost millions of dollars, relevancy is the key to a successful advertisement, regional marketing executives chimed at a recent panel discussion.
En route to booking nearly $23 billion in global travel last year, Priceline.com added 1,600 employees.
Despite being a rabid sports fan, I look forward to the Super Bowl for a different reason: the commercials.
Super Bowl rituals abound in the region.
New York was sitting pretty when the playoffs kicked off: the Jets to the west, the Patriots to the east and, for many, a frosty beverage with a Coney Island collar dead center at the local pub.
Caterers large and small see the Super Bowl as an excuse to experiment with new offerings.