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Indeed running first-ever Super Bowl ad on Sunday

“As millions of Americans have lost jobs, this spot looks to provide hope by showcasing real people looking for a job and their challenges and triumphs along the way," the Stamford company says.

Danone taps a Greek god to lead Oikos yogurt marketing campaign

  Danone North America in White Plains has developed a new marketing campaign for its Oikos brand of Greek yogurt. The campaign positions Oikos as "Possibly...

WWE takes swipe at Super Bowl with its own halftime show

This is the third WWE incarnation of "Halftime Heat," with earlier shows in 1999 and 2000.

Wilton insole maker for athletes, VKTRY Gear, grows by leaps and...

Members of both teams in this year's Super Bowl are among the growing number of pro athletes using VKTRY insoles.

Norwalk ad agency sues PepsiCo over Super Bowl ad

Betty Advertising claims the soda company stole the concept of its "Human Jukebox" pitch for a Super Bowl spot.

Advertisers weigh in on Super Bowl spots

When only a few seconds of airtime cost millions of dollars, relevancy is the key to a successful advertisement, regional marketing executives chimed at a recent panel discussion.

Priceline posts major earnings

En route to booking nearly $23 billion in global travel last year, Priceline.com added 1,600 employees.

Super Bowl advertising meets social media

Despite being a rabid sports fan, I look forward to the Super Bowl for a different reason: the commercials.

Where will you be on Sunday, Feb. 6?

Super Bowl rituals abound in the region.

Westchester bar patrons toast to distant teams

New York was sitting pretty when the playoffs kicked off: the Jets to the west, the Patriots to the east and, for many, a frosty beverage with a Coney Island collar dead center at the local pub.

Menus (and midriffs) widening

Caterers large and small see the Super Bowl as an excuse to experiment with new offerings.