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Private equity firm Brand Velocity Partners puts emphasis on marketing

"A lot of marketing is about figuring things out and not being dogmatic about a particular way," said Lebowitz.

Greenwich’s Brand Velocity Partners acquires Original Footwear Inc.

Original Footwear offers products under the Altama, Original S.W.A.T. and Smith & Wesson brands. The company recently expanded into the consumer footwear market with Urban Assault, a lighter weight variation on its Altama brand of military boots.