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"The resulting 'fudge' provides less satiety, according to the complaint, "has a waxy and oily mouthfeel, and leaves an aftertaste."
Heineken’s alleged misrepresentation “is deceptive and misleading to consumers who want a Mexican beer brewed in Mexico” and enables the brewer to sell “more of the product and at higher prices than it would have in the absence of this misconduct.”
The “branding and packaging of the product is designed to – and does – deceive, mislead and defraud” consumers, she claims in a complaint filed May 24 in U.S. District Court, White Plains.
“The products are misleading,” the complaint states, “because despite being labeled as “vanilla,” they have less vanilla flavor derived from vanilla beans than their name suggests.”