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Smirnoff previews holiday season campaign starring Laverne Cox

The campaign includes a Christmas tree made of cocktail glasses full with Smirnoff No. 21 green apple martini.

Diageo’s Smirnoff vodka launches ‘Infamous Since 1864’ campaign

Filmmaker Rupert Sanders, director of the acclaimed feature films “Snow White and the Huntsman” and “Ghost in the Shell,” helmed the commercial.

Smirnoff celebrates LGBT Pride with ‘Welcome Home’ promotional campaign

Videos featuring transgender actor Laverne Cox will be shown at the New York metro area airports and on social media.

Diageo’s Smirnoff brand debuts Zero Sugar Infusions

The product is being introduced in television commercials featuring Ted Danson and Cecily Strong.

Diageo’s Smirnoff vodka brand launches Fourth of July party promotion

Smirnoff promises to turn the winning entry into "an epic celebration" for the winner.

Diageo upgrades Smirnoff No. 21 with non-GMO corn

The Norwalk-headquartered company stated that the ingredient change was aimed at consumers who avoid gluten and GMO ingredients in their beverages.

Beverage firm switches to 100% renewable energy at Norwalk building

Since February, Diageo’s North American headquarters in Norwalk has been powered entirely by electricity generated from renewable sources.

Study: GE brand in top 6

A back-to-basics ad campaign and sponsorship of the London Olympic games won General Electric Co. the sixth slot on Interbrand’s ranking of global brands.

Diageo debuts on freezer shelf

Diageo unveiled a new line of frozen cocktail pouches.