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The campaign includes a Christmas tree made of cocktail glasses full with Smirnoff No. 21 green apple martini.
Filmmaker Rupert Sanders, director of the acclaimed feature films “Snow White and the Huntsman” and “Ghost in the Shell,” helmed the commercial.
Videos featuring transgender actor Laverne Cox will be shown at the New York metro area airports and on social media.
The product is being introduced in television commercials featuring Ted Danson and Cecily Strong.
Smirnoff promises to turn the winning entry into "an epic celebration" for the winner.
Since February, Diageo’s North American headquarters in Norwalk has been powered entirely by electricity generated from renewable sources.