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Email marketing remains a critical part of online marketing. Despite some recent negative articles and statements concerning its effectiveness, it still remains one of the most important methods of generating attention and driving traffic toward a landing page or website.
What causes an idea to go from obscurity to popularity? Can word-of-mouth change behaviors, skyrocket sales and spread ideas like a virus? History is filled with cases where products and services quickly became enormously popular and profitable, from fax machines to bottled water.