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He’ll always have it

There’s no publicity like free publicity, as Priceline proved.

The Negotiator lives

After “killing off” its Negotiator pitchman played by actor William Shatner, Priceline.com Inc. resurrected the character in a new TV ad.

Priceline posts major earnings

En route to booking nearly $23 billion in global travel last year, Priceline.com added 1,600 employees.