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Baby Shark teams with the Sesame Street gang on video

The brands teamed on a special Earth Day-themed YouTube playlist filled with nature-themed content.

United Airlines hires Oscar the Grouch as ‘Chief Trash Officer’

The Sesame Street character is part of a multimedia marketing campaign highlighting the carrier's use of sustainable aviation fuel.

Want to be favorably remembered?

The best brands strike a deep nerve or reveal a timeless truth. To create such appeal, organizations must identify the most appropriate and effective single archetype to market their brand to.