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Email marketing remains a critical part of online marketing. Despite some recent negative articles and statements concerning its effectiveness, it still remains one of the most important methods of generating attention and driving traffic toward a landing page or website.
Search engine advertising, if not done properly, can expose a company to liability for trademark infringement. Today’s business environment demands effective use of the Internet to drive sales. Companies must have a website to compete, but what good is a website if no one can find it?
We constantly hear about Google searches and how search engine optimization (SEO) is necessary to get a page 1 listing on Google. SEO is now a dominant part of the online landscape with entire companies devoted to the manipulation of Google’s highly secret ranking algorithm for their advantage (and their clients).