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Using SEO to grow your business

https://www.youtube.com/watch?v=wMn6-5RE25U&t=1s Ruan M. Marinho, founder and CEO of Develomark, offers insight on using SEO to grow your business.

In search of the right SEO agency

"If a company can’t show you their results, it is because they’re not doing it the right way," said Develomark's Ruan Marinho.

DIY web building? Not for Scott Lipow

Lipow, president of Fairfield-based Six7 Marketing, explains the basic tenets of successful website design and SEO strategies.

Tips for SEO to enhance online presence

Search engine optimization (SEO) helps your business achieve and maintain preferred positions within search engines such as Google, Bing and Yahoo. Having a well-optimized,...

Column: Improving your online presence with video

Optimizing videos for search engines can help boost visibility and sales, says digital marketing specialist Bruce Newman.

Column: How well do you use video?

Video advertising has grown enormously and is now viewed by many in the advertising industry as being more effective than traditional advertising. Several intriguing findings have also been recently reported relating to video advertising.

Seven email segmentation strategies

Email marketing remains a critical part of online marketing. Despite some recent negative articles and statements concerning its effectiveness, it still remains one of the most important methods of generating attention and driving traffic toward a landing page or website.

Who’s asking for information on my website?

Q: I worry about stranger danger with website inquiries. We don’t know who we’re talking to. For all I know, it’s a competitor we’re...

The importance of outstanding content

In this era of copious amounts of written text on websites, blogs, white papers, press releases, industry studies and social media sites, it is...

The risk of buying keywords that are competitors’ trademarks

Search engine advertising, if not done properly, can expose a company to liability for trademark infringement. Today’s business environment demands effective use of the Internet to drive sales. Companies must have a website to compete, but what good is a website if no one can find it?

What is your EdgeRank?

We constantly hear about Google searches and how search engine optimization (SEO) is necessary to get a page 1 listing on Google. SEO is now a dominant part of the online landscape with entire companies devoted to the manipulation of Google’s highly secret ranking algorithm for their advantage (and their clients).

Bring video into your PR plan

One critical way to pursue inbound links involves the production and posting of video files.