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Google says CT reaped $5.43B in economic activity from its search...

Connecticut ranked 15th for total economic impact driven by Google's services.

Michael Guberti: Four ways to get more leads with Google Ads

In part, businesses use Google Ads because they can reach potential customers actively searching for a product or service.

The risk of buying keywords that are competitors’ trademarks

Search engine advertising, if not done properly, can expose a company to liability for trademark infringement. Today’s business environment demands effective use of the Internet to drive sales. Companies must have a website to compete, but what good is a website if no one can find it?