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GE, Under Armour to work with NFL to stem concussion issue

The National Football League will partner with GE and Under Armour Inc. as part of the four-year, $60 million Head Health Initiative to study, treat and ultimately help to prevent sports-related concussions.

GE, NFL to collaborate on concussion prevention

General Electric Co. CEO Jeffrey Immelt and National Football League Commissioner Roger Goodell today will announce a new initiative aimed at reducing concussions and improving player safety.