Home Tags Rebranding

Tag: rebranding

Women’s Center of Greater Danbury rebrands as Center for Empowerment and...

The Women's Center of Greater Danbury was founded in 1975 and serves more than 30,000 individuals from area communities.

Trump’s name trumped by White Plains condo owners

It was a big deal when Donald Trump and some of his minions from the TV show “The Apprentice” came to White Plains to...

Tompkins Mahopac Bank rebrands its banks to Tompkins

Brewster-based Tompkins Mahopac Bank will be getting a new shortened name as part of a rebranding effort by Tompkins Financial Corp. for its four...

Nestlé Waters North America renamed BlueTriton Brands

The product portfolio includes Poland Spring, Deer Park, Ozarka, Arrowhead, Ice Mountain and Pure Life.

Stamford’s Affinion Group rebrands as cxLoyalty

The company said the rebranding highlights its "focus on unparalleled customer experiences that drive brand advocacy, and lead to loyalty."

Xerox rebrands Global Imaging Systems as Xerox Business Solutions

Mike Feldman, president of Xerox Americas Operations, stated XBS helped the Norwalk-based company "penetrate the lucrative and growing SMB market."

Women’s Marketing Inc. rebrands as Stella Rising

CEO Andrea Van Dam stated the agency’s rebranding reflected how it understood “the personal needs and passions of smart, sophisticated women.”

Pitney Bowes Document Messaging Technologies rebrands as BlueCrest

The new brand identity follows the $361 million acquisition of the company by Platinum Equity, an investment firm based in Beverly Hills.

Priceline Group rebrands as Booking Holdings Inc.

The new name is tied to Booking.com, the largest of the company's six brands in terms of gross bookings and operating profits.

Law firm Tooher, Wocl & Leydon becomes Wocl Leydon LLC

The firm was founded in 1991 and concentrates on cases involving automobile and trucking accidents, personal injuries, medical malpractice and product liability litigation.