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Make marketing work for you

Position your company as influential. Integrate marketing with sales. Monitor results. Look for small changes that can produce big results.

Build a tip-top sales team

The most expensive part of sales is usually door opening. Try to reduce the cost of making new contacts by investing in programs that will identify warm prospects.

Get more efficient with estimating

Systematize basic sales skills. Create a set of routine questions that every salesperson asks right off the bat in order to get to know what a prospect needs.