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Grandmother builds microbusiness with weighted blankets

Gloria Bass' home-based business reaches a national audience via Facebook.

Column: How to master online marketing in 2016

Knowing your goals, and how to track your progress, are key elements to a successful online marketing campaign.

Seven email segmentation strategies

Email marketing remains a critical part of online marketing. Despite some recent negative articles and statements concerning its effectiveness, it still remains one of the most important methods of generating attention and driving traffic toward a landing page or website.