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"Not only are we changing people’s impressions of non-alcoholic beer," said Athletic Co-founder Bill Shufelt, "but we are opening up new occasions for beer, and most importantly taking non-alcoholic beers out of the penalty box.”
In keeping with its healthy philosophy, the maker of non-alcoholic beer donates 2% of all sales to a selected trail or park as part of its “Two for the Trails” initiative. “We’re hoping to donate a six-figure sum this year," says co-founder Bill Shufelt.