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Being able to consistently capture the attention of an increasingly sophisticated and discerning online audience is the goal of most digital marketers. While these goals may vary enormously, they almost always involve some aspect of generating attention and driving business toward a website or landing page.
Mobile computing is rapidly becoming a major part of our everyday existence including how we make purchases and do business. It is very important that people realize that issues of security and privacy – mobile insecurity, are a major byproduct of this rapidly evolving technology.