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State launches $1.2 million ‘Say Yes to Connecticut’ marketing campaign

The campaign is funded through the Office of Tourism’s existing statewide tourism marketing budget.

Edgewell Personal Care aims for laughs with feminine hygiene product campaign

Shelton-based Edgewell Personal Care has recruited comic actress and author Jenny Mollen for the marketing of its new Stayfree Ultra Thin All-in-One feminine hygiene product.

Branding and loyalty still a two-way street

My recent article on social media and branding received a lot of attention. I responded to a number of emails and had conversations with...