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Edgewell Personal Care aims for laughs with feminine hygiene product campaign

Shelton-based Edgewell Personal Care has recruited comic actress and author Jenny Mollen for the marketing of its new Stayfree Ultra Thin All-in-One feminine hygiene product.

Branding and loyalty still a two-way street

My recent article on social media and branding received a lot of attention. I responded to a number of emails and had conversations with...