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Michael Guberti: Understanding TikTok, a video app you or your family...

TikTok is a video app that allows users to post videos between 15 and 60 seconds long. The app has been downloaded 110 million...

Marc Guberti: Three strategies to grow your YouTube channel

Instead of taking the entire video file and uploading it natively to each social network, there’s a better approach for promoting your YouTube channel.

Robin Colner: Get LinkedIn to business with social selling techniques

Now is the time to optimize your LinkedIn profile.

Marc Guberti: Three ways to find speaking gigs with social media

Landing the speaking gig is a matter of strengthening relationships and reaching out.

Marc Guberti: 3 elements of a booming LinkedIn bio

LinkedIn is a fantastic social network for building relationships and engaging with prospects.

Three steps to land opportunities with LinkedIn

LinkedIn is commonly associated as an online platform to post your job resume. In this fictitious world, LinkedIn users only search for jobs, or...

Column: LinkedIn resolutions for 2015

Improve your entire LinkedIn profile to tell why you do what you do and how you do what you do.

Dolan among best for accounting

Fairfield University's Charles F. Dolan School of Business earns No. 7 spot nationally.

Column: LinkedIn tips for nonprofits

There’s no better place than LinkedIn to make the case for supporting your cause.

Column: Four steps to stand out on LinkedIn

As a B2B professional on LinkedIn, you must convey in rich, searchable terms why you are the one to consider for business.

The rise of Google Plus

What is the second most popular social network after Facebook? No, it’s not Twitter or LinkedIn. I admit it; I was also surprised to discover it’s Google+.

LinkedIn: Shooting themselves in the foot

Even with poor customer support that has turned off many users, LinkedIn still retains its core strength: providing a social platform to meet people, have interesting and often insightful discussions, and to generate business.

Buddy Media sale generates 15-fold return for pension fund

The New York State Common Retirement Fund raked in an estimated $41.2 million from the sale of marketing company Buddy Media to Salesforce.com from an initial investment of $2.8 million, Comptroller Thomas DiNapoli said last week.

Acclaro weathers global market swings

Acclaro has performed exceedingly well over the years, posting double-digit revenue growth every year except for the two years following the 2008 financial crisis.

Weighing the cost of social media

Experts discussed the merits and direction of social media as a component of businesses’ marketing campaigns at a recent roundtable discussion.