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Column: Fusing social media and PR to succeed

From content creation to promotion and distribution, clients want one agency handling their social media and PR needs, says Ruby Media Group CEO Kristen Ruby.

Power lunch rethought

New trends are replacing the traditional concept of power lunches.

Marketing on the Web

Kristen Ruby is a publicist that specializes in social media, helping her clients navigate the complicated world of Facebook and Twitter.

The #great social media debate

Three panelists debated the merits of social media March 21 at Benjamin’s Steakhouse in White Plains.