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Trumped: President’s brand in free fall as companies, lawmakers flee

“His brand is so tied to him as a person that the association is almost impossible to unlink,” says Sacred Heart University Professor David Taylor.

The new XFL: Stars seem aligned for success, but will viewers...

Gone are the scantily-clad cheerleaders, "He Hate Me" and shirtless comedians. "I don’t think it will be driven by a pro wrestling personality or trying to be ‘off the edge’ as it was the first time," says one observer.