Southwest Airlines founder Herb Kelleher knew the company was in trouble when his sister-in-law raved that she had received magnificent service on a Southwest flight. He asked how many people were on-board. Two pilots, three flight attendants…and his sister-in-law. After 18 months of operation, the airline had lost more than $5 million.
Understanding the 80/20 Rule isn’t difficult, but getting yourself and your organization to use it in order to enjoy lasting prosperity is.
To compete successfully, organizations need marketing, advertising, public relations, promotions, Internet and social media strategies – but they also need to connect with those who can influence mass decision-making in others.
Seize the opportunities that always exist as technology continues to create new and better worlds.
Although it’s important to reduce cost and increase efficiency, doing so must never jeopardize serving customers whose preferences are constantly changing.
You can’t destroy the core of your business too early, but to remain in business, you must immediately create a new core as the old one begins to slow.
Millions of people are eagerly waiting to buy from you if you can convince them that you are trustworthy. To gain their trust, show them that you care.
Although customers continue to scream that they want “relationships,” business continues building barriers to prevent them.
Changing demographics are one of the most “certain” forces at work in shaping our “uncertain” world.
At the beginning of the 21st century, if you had asked any industry guru how the Internet would transform online purchasing and sales
What does the concept of “human capital” mean to Hudson Valley organizations? Do you believe in “people power” that people, not technology, machinery, equipment,...
Fortune magazine once hailed General Electric as the "most admired company in America." In Fortune's words, Chairman Jack Welch "has rewritten the book on...
Everything your business does either helps or hurts your marketing efforts.