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The 133,000-square-foot facility at 860 Canal St. is being marketed as an indoor-outdoor work-play environment designed to bring together companies representing content and media, brands and marketing, social and experiential, and finance and investment in one central hub.
State officials and The Motion Picture Association are questioning the findings of the report, with the latter calling it "fundamentally flawed."
ITV America is among the U.S.' largest independent producers of nonscripted content, while the newly launched Wheelhouse Entertainment creates content and marketing opportunities across multiple platforms.