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Michael Guberti: Nine insightful metrics to monitor in your Instagram account

Instagram’s popular mainstay metrics include followers, likes, video views and comments. There are other statistics that can also provide insight into how your Instagram...

Michael Guberti: Three strategies to engage your audience on Instagram

It’s been reported that over a billion people use Instagram at least once a month. And 80% of the people who use Instagram follow...

Mastercard joins growing chorus of disapproval over GOP attempts to overturn...

Meanwhile, security is being beefed up around Albany and Hartford in the wake of FBI warnings that more potentially violent protests are in the making in all 50 states.

UPDATE: Schumer wants Trump removed; New York National Guard being sent...

As reaction continued today to yesterday's storming of the U.S. Capitol by supporters of President Trump, Senate Minority Leader Chuck Schumer of New York,...

NY AG James leads lawsuit against Facebook alleging monopoly power

https://youtu.be/Izif7e61Fp0 New York Attorney General Letitia James has led 47 other state attorneys general in filing a joint lawsuit against social media giant Facebook, alleging...

Michael Guberti: Three ways to reach more people with Reels, Instagram’s...

Many believe that Reels is Instagram’s answer to TikTok. India banned TikTok earlier this summer and then Instagram released Reels in India a few...

Poughkeepsie’s Beech Tree Grill announces closing

The eatery took to Instagram to announce its plans, but no closing date was set.

Michael Guberti: Grow your business with these four Facebook ad campaigns

If you want to spread the word about your business, Facebook, Instagram, Messenger and WhatsApp ad campaigns can help you reach more people. Online...

Marc Guberti: How to become omnipresent on multiple social networks

If you want to grow in general, one of the best ways to do it is by leveraging other people's audiences.

Marc Guberti: Three strategies to grow your YouTube channel

Instead of taking the entire video file and uploading it natively to each social network, there’s a better approach for promoting your YouTube channel.

Facebook picks Harrison Edwards as marketing partner

Harrison Edwards, the public relations and marketing firm based in Armonk, recently found out that it has received the marketing partner designation.

Michael Guberti: Four ways to reach more potential customers with Facebook

Facebook has over 2 billion monthly active users and 1 billion daily active users. Their family of apps includes Facebook, Instagram, Messenger and WhatsApp. Here are four ways to grow your business with Facebook...

Krumble Krafts serves up playfully sassy custom glass etchings

"They found me on Etsy," said Karena Rumble of her first overseas customer. "I don’t know how, out of all of the other crafters, they found me."

Marc Guberti: Three ways to drive more traffic with Instagram

You should use Instagram to grow your business, however, Instagram has some differences from other popular social media marketing options like Facebook and Twitter.

Social media still yields no pot of gold for advertisers

New focus spurred by Facebook's independent audit of advertising metrics.