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Michael Guberti: How to leverage five digital marketing trends in 2021...

With an abundance of options to consider, which platforms, strategies and trends should you focus on this new year to reach more people and...

Michael Guberti: Five ways to grow your business with email marketing

Statista estimates that 4.3 billion people will use email by 2023. People check their email approximately 20 times per day. On average, a business generates $44 for every $1 spent on email marketing.

Seven email segmentation strategies

Email marketing remains a critical part of online marketing. Despite some recent negative articles and statements concerning its effectiveness, it still remains one of the most important methods of generating attention and driving traffic toward a landing page or website.