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The secret to knowing customer ‘wants’

Information technology can help organizations focused on serving their customers by relentlessly collecting and analyzing information about them and using it to deliver what buyers want. What attracts them to your company? What retains their loyalty? What causes them to leave?

Timeless lessons from Jack Welch

Fortune magazine once hailed General Electric as the "most admired company in America." In Fortune's words, Chairman Jack Welch "has rewritten the book on...

Every act is a marketing act

Everything your business does either helps or hurts your marketing efforts.