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Diageo’s Seagram 7 Crown recruits Garth Brooks for responsible driving campaign

The singer calls on fans "to #JoinThePact and pledge to never drive impaired."

Smirnoff celebrates LGBT Pride with ‘Welcome Home’ promotional campaign

Videos featuring transgender actor Laverne Cox will be shown at the New York metro area airports and on social media.

Diageo to build new Kentucky distillery for Bulleit bourbon brand

"Bourbon and American whiskey are vibrant and growing categories," said Diageo senior executive Barry Becton.

Diageo debuts Baileys Original Irish Cream-flavored baking chips

The chips will deliver on the flavor and smell of the Baileys product, but not the alcohol content.

Diageo upgrades Smirnoff No. 21 with non-GMO corn

The Norwalk-headquartered company stated that the ingredient change was aimed at consumers who avoid gluten and GMO ingredients in their beverages.

Diageo North America names Chandrashekar as CFO

The major alcoholic beverage company in Norwalk has named Lavanya Chandrashekar its chief financial officer, effective July 1.