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She replaces the retiring Deirdre Mahlan, who joined Diageo in 2001, went on to become the company's chief financial officer in 2010 and was subsequently appointed president of Diageo North America in 2015.
The singer calls on fans "to #JoinThePact and pledge to never drive impaired."
Videos featuring transgender actor Laverne Cox will be shown at the New York metro area airports and on social media.
"Bourbon and American whiskey are vibrant and growing categories," said Diageo senior executive Barry Becton.
The chips will deliver on the flavor and smell of the Baileys product, but not the alcohol content.