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Andi Gray: Finding the right clients

Make it clear what kinds and quantities of business your company wants to acquire over the upcoming two to three years. And then work with each salesperson to build a portfolio of prospects that matches those goals.

Lessons from the fall of Dell and IBM

Although it’s important to reduce cost and increase efficiency, doing so must never jeopardize serving customers whose preferences are constantly changing.

Do they know you care?

Millions of people are eagerly waiting to buy from you if you can convince them that you are trustworthy. To gain their trust, show them that you care.

Staying ahead of the competition as a freelancer

As an independent contractor or freelancer, you must handle your own sources of marketing. It is your responsibility to make the contacts and accumulate the work that will enable you to grow your business.