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Andi Gray: Technical support needs help

Customers expect good communication. Give them enough, but not too much, of what they need in written and verbal forms.

What do customers want – and how do you know?

Ask customers and watch them to discover what their desired experience is and then grow your market share by filling it.

The digitized experience economy

To thrive in the new digitized experience economy, offer something so different, your customers can’t help telling others about it.