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While Connecticutâ€™s meetings and events business relies heavily on air travelers, it is now refocusing its efforts to attract those able to travel here by car.
It's one of five NCAA events that together are projected to generate close to $3 million in revenue in the regions where they will play.
The convention business â€œwill take a while before coming back,â€ said Robert Murdock, president of the Connecticut Convention & Sports Bureau. â€œItâ€™s really all about safety right now, and getting the virus under control.â€Â
â€œWe are starting to plan for our economic recovery and continue to look to book events over the next couple of years,â€ says Thomas Madden, Connecticut Convention & Sports Bureau chair and Director of Economic Development for Stamford.
â€œWe are an economic driver for the state," says the bureau's president Robert Murdock. "If you give us more money, we will make more money for you."
Murdock has also been elected president of the board of the New England Society of Convention & Visitor Bureaus, which collectively markets the region as a premier destination for meetings, conventions and sports events.
Effective Jan. 1, 2019, the organizationâ€™s interim president will be Robert Murdock, itsÂ current director of sports marketing.
Business in Westchester and Fairfield is climbing back to pre-recession levels.