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TikTok lawsuit includes mysterious link to Yonkers Mexican bakery

The address of TikTok's agent is also the home of La Piñata Bakery, better known for sensational Mexican sweets than for short-form videos of dancing fools.

Is the time right for TikTok marketing?

"It is relatively new, and therefore is not nearly as saturated as Facebook, Instagram and Twitter," said Mack Media Group's Chase Hutchison.