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Buddy Media sale generates 15-fold return for pension fund

The New York State Common Retirement Fund raked in an estimated $41.2 million from the sale of marketing company Buddy Media to Salesforce.com from an initial investment of $2.8 million, Comptroller Thomas DiNapoli said last week.

Social media analytics get easier to use

Many small businesses are not aware of the increasing ease and sophistication for social media analytics.