Tag: Branding

While Connecticut’s meetings and events business relies heavily on air travelers, it is now refocusing its efforts to attract those able to travel here by car.

"We're a lot more than a business directory," said Simplisk cofounder Sheila Keenan, of the company's Rockland Main St. Marketplace.

The ice hockey team has changed its name to more closely ally itself with the New York Islanders.

Kyndryl will be based in New York City rather than Westchester.

“His brand is so tied to him as a person that the association is almost impossible to unlink,” says Sacred Heart University Professor David Taylor.

Cortlandt and Yonkers have embarked on a new marketing campaign to expand existing businesses and attract new ones.

  Danone North America in White Plains has developed a new marketing campaign for its Oikos brand of Greek yogurt. The campaign positions Oikos as "Possibly...

Ramon Peralta said that many entrepreneurs often take on too much responsibility for too many tasks, with results that are frequently less than satisfactory.

The snack maker is also donating a portion of every sale to a charity that gives wheelchair users from underprivileged communities the chance to scale granite walls and traverse rugged trails at Yosemite National Park.

In November 2017, Daymon announced it was merging with California-based Advantage Solutions.

"Our new tagline 'Listen. Advise. Exceed.' reinforces our client-centric approach to insurance consultation," BridgePoint CEO John Paolini said.

Make it clear what your company stands for in order to pull in the right customers, employees and market opportunities. Make the look of the brand reflect the tone of your company.

Twitter has been responsible for a sizeable percentage of the increase in social media use in the past year.

Being able to consistently capture the attention of an increasingly sophisticated and discerning online audience is the goal of most digital marketers. While these goals may vary enormously, they almost always involve some aspect of generating attention and driving business toward a website or landing page.

One of the topics that was briefly discussed at the recent Westfair Communications Social Media Roundtable (that I moderated), involved branding. Unfortunately, because of...