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CT’s events sector, seeing momentum, keeping wary eye on Delta variant

While Connecticut’s meetings and events business relies heavily on air travelers, it is now refocusing its efforts to attract those able to travel here by car.

A Rockland online marketplace builds community during time of isolation

"We're a lot more than a business directory," said Simplisk cofounder Sheila Keenan, of the company's Rockland Main St. Marketplace.

Goodbye Sound Tigers, hello Bridgeport Islanders

The ice hockey team has changed its name to more closely ally itself with the New York Islanders.

IBM dubs managed infrastructure services spinoff company Kyndryl

Kyndryl will be based in New York City rather than Westchester.

Trumped: President’s brand in free fall as companies, lawmakers flee

“His brand is so tied to him as a person that the association is almost impossible to unlink,” says Sacred Heart University Professor David Taylor.

Municipal PR: Cortlandt and Yonkers launch marketing plans

Cortlandt and Yonkers have embarked on a new marketing campaign to expand existing businesses and attract new ones.

Danone taps a Greek god to lead Oikos yogurt marketing campaign

  Danone North America in White Plains has developed a new marketing campaign for its Oikos brand of Greek yogurt. The campaign positions Oikos as "Possibly...

Ramon Peralta celebrates 10th anniversary by hitting the $1 million mark

Ramon Peralta said that many entrepreneurs often take on too much responsibility for too many tasks, with results that are frequently less than satisfactory.

Greenwich’s Munk Pack unveils rebranded packaging for protein cookies

The snack maker is also donating a portion of every sale to a charity that gives wheelchair users from underprivileged communities the chance to scale granite walls and traverse rugged trails at Yosemite National Park.

Stamford’s Daymon Worldwide laying off 50-plus this week

In November 2017, Daymon announced it was merging with California-based Advantage Solutions.

Newly merged NEBCO and TDC rebrand as BridgePoint Risk Management

"Our new tagline 'Listen. Advise. Exceed.' reinforces our client-centric approach to insurance consultation," BridgePoint CEO John Paolini said.

Rebranding business takes thought and preparation

Make it clear what your company stands for in order to pull in the right customers, employees and market opportunities. Make the look of the brand reflect the tone of your company.

Column: The growing power of Twitter

Twitter has been responsible for a sizeable percentage of the increase in social media use in the past year.

The year of compelling content

Being able to consistently capture the attention of an increasingly sophisticated and discerning online audience is the goal of most digital marketers. While these goals may vary enormously, they almost always involve some aspect of generating attention and driving business toward a website or landing page.

Branding and social media

One of the topics that was briefly discussed at the recent Westfair Communications Social Media Roundtable (that I moderated), involved branding. Unfortunately, because of...