Tag: Branding
Stamford’s Daymon Worldwide laying off 50-plus this week
In November 2017, Daymon announced it was merging with California-based Advantage Solutions.
Newly merged NEBCO and TDC rebrand as BridgePoint Risk Management
"Our new tagline 'Listen. Advise. Exceed.' reinforces our client-centric approach to insurance consultation," BridgePoint CEO John Paolini said.
Rebranding business takes thought and preparation
Make it clear what your company stands for in order to pull in the right customers, employees and market opportunities. Make the look of the brand reflect the tone of your company.
Column: The growing power of Twitter
Twitter has been responsible for a sizeable percentage of the increase in social media use in the past year.
The year of compelling content
Being able to consistently capture the attention of an increasingly sophisticated and discerning online audience is the goal of most digital marketers. While these goals may vary enormously, they almost always involve some aspect of generating attention and driving business toward a website or landing page.
Branding and social media
One of the topics that was briefly discussed at the recent Westfair Communications Social Media Roundtable (that I moderated), involved branding. Unfortunately, because of...
A hurricane of data
Marketing Management Analytics of Wilton helps companies answer the question, “Is my marketing investment paying off?”
Media choices make branding harder
Larry Chiagouris, marketing professor at Pace University, says the multitude of media outlets can make it harder to leave your mark