Friday, November 25, 2022
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Survey: Consumers support brands that speak out against racism

65% of respondents stated that consumer brands should take a public stand against racism.

Suite Talk: Randy Herbertson, principal at The Visual Brand

Herbertson's campaign for Mr. Coffee using blogger Eva Amurri Martino proved to be popular.

Brand marketing agency Colangelo signs lease at Norwalk’s 20 Glover Ave.

The company has been operating from a coworking space and will relocate later this month.

New name and new routes considered for Bradley Airport

The facility was named for Lt. Eugene M. Bradley, who died in aircraft crash in August 1941 when the airport was a military base.

Small business workshop considers questions of perceived value and customer needs

Valeria G. Bisceglia, business advisor at the Connecticut Small Business Development Center, conducted a May 1 workshop sponsored by the Town of Fairfield’s Department of Community & Economic Development and the Fairfield Chamber of Commerce. Bisceglia explained that the first step to small business success is the ability of both the entrepreneur and the customers to identify what makes the business distinctive.

Startup agency University Labs stresses brand marketing for colleges and universities

Stamford-based start-up University Labs emphasizes brand marketing strategies for colleges and universities seeking to expand their student applicant pools.

Diageo’s Johnnie Walker brand to introduce Jane Walker logo

The Jane Walker icon will be featured on a special edition offering of the Black Label blend that will debut in March.

Has the election tarnished the Trump brand?

Since Donald Trump declared his candidacy and set forth on his controversial campaign for the presidency, the value associated with the Trump brand has been called into question.