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The new product line is exclusively available at Target stores and Target.com.
“Together, we’re going to do for notebooks what Tesla did for cars," says Rocketbook Co-founder Jake Epstein.
BIC is aiming for 20% non-virgin petroleum plastic for its products by 2025.
The French company, whose U.S. headquarters are in Shelton, said the move will stop the importation of “low-quality, Chinese-made knock-off pocket lighters that imitate the design of BIC’s lighters without upholding BIC’s stringent safety and quality standards.”
BIC's Steve Burkhart warned that "low-quality non-compliant imported lighters are rampant in the U.S. market."
Only 48% of surveyed parents said their child has been taught about pocket lighter safety.
BIC stated the Chinese lighters failed to meet the U.S. safety and quality standards.