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The bar and event space, which serves farm-to-table food, is about a half-mile down the road from where the self-made braumeister was born at White Plains Hospital.
"We need to make faster progress and the time for action is now," said Diageo Global Chief Marketing Officer Syl Saller.
Rogers harvested $411,000 in winnings over 12 episodes of "Jeopardy," earning him fifth place in the show's all-time regular season winnings.
“As consumers increasingly choose healthy beverages over sugary soft drinks and juices, they are looking for exciting new options,” said Antonio Sciuto, chief marketing officer.