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Municipal PR: Cortlandt and Yonkers launch marketing plans

Cortlandt and Yonkers have embarked on a new marketing campaign to expand existing businesses and attract new ones.

Google updates policy to prevent discrimination in housing, job and credit...

Google's action comes in the aftermath of a federal lawsuit aimed at Facebook's advertising policies.

Michael Guberti: Three ways to grow your business with Amazon ads

Over 300 million people use Amazon to purchase products. Ninety-five million people in America have Amazon Prime Memberships. You can reach those people with...

Danone taps a Greek god to lead Oikos yogurt marketing campaign

  Danone North America in White Plains has developed a new marketing campaign for its Oikos brand of Greek yogurt. The campaign positions Oikos as "Possibly...

PepsiCo unveils new marketing tagline for Pepsi brand

New advertising will debut during the Golden Globes Awards and the NFL Wild Card games.

Wilton-based Beiersdorf splits with ad agency after alleged anti-gay remark

"No form of discrimination, direct and indirect, is tolerated," said Beiersdorf in a statement about its workplace policies.

Trade group launches ad campaign to allow CT beer sales in...

CARE's Josh Hughes said Connecticut needs "to adapt with changing times."

Chris McHugh on linking an advertising message with the right medium

McQ Marketing Group's Chris McHugh ran TV-style commercials online, but recalled that he has "never seen such awful click-through rates."

Norwalk-based TaxCloud debuts first national advertising campaign

CEO David Campbell said the company launched the campaign because many online sellers "don’t know about our free service."

Diageo’s Crown Royal launches ‘Water Break’ marketing campaign

In addition to a commercial, the campaign will include event marketing in select cities with football icons Brian Westbrook, DeMarcus Ware and Ed Reed.

Diageo recruits funnyman Adam Devine for Captain Morgan marketing campaign

In observance of today’s designation as National Rum Day, the comedian and actor has appeared in two online advertisements for the Captain Morgan brand.

Suffern ad agency recognized

The Byne Group, the Suffern advertising agency of record for Nyack Hospital, has been honored for its work.

Social media still yields no pot of gold for advertisers

New focus spurred by Facebook's independent audit of advertising metrics.

Stratford doctor files lawsuit to stop Darien company from sending faxed...

Darien-based agency accused of violating Telephone Consumer Protection Act.

RLA Collective has new name and a more specific client focus

Pleasantville agency rebrands itself to better reflect services it's been offering clients.