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Wilton-based Beiersdorf splits with ad agency after alleged anti-gay remark

"No form of discrimination, direct and indirect, is tolerated," said Beiersdorf in a statement about its workplace policies.

Trade group launches ad campaign to allow CT beer sales in...

CARE's Josh Hughes said Connecticut needs "to adapt with changing times."

Chris McHugh on linking an advertising message with the right medium

McQ Marketing Group's Chris McHugh ran TV-style commercials online, but recalled that he has "never seen such awful click-through rates."

Norwalk-based TaxCloud debuts first national advertising campaign

CEO David Campbell said the company launched the campaign because many online sellers "don’t know about our free service."

Diageo’s Crown Royal launches ‘Water Break’ marketing campaign

In addition to a commercial, the campaign will include event marketing in select cities with football icons Brian Westbrook, DeMarcus Ware and Ed Reed.

Diageo recruits funnyman Adam Devine for Captain Morgan marketing campaign

In observance of today’s designation as National Rum Day, the comedian and actor has appeared in two online advertisements for the Captain Morgan brand.

Suffern ad agency recognized

The Byne Group, the Suffern advertising agency of record for Nyack Hospital, has been honored for its work.

Social media still yields no pot of gold for advertisers

New focus spurred by Facebook's independent audit of advertising metrics.

Stratford doctor files lawsuit to stop Darien company from sending faxed...

Darien-based agency accused of violating Telephone Consumer Protection Act.

RLA Collective has new name and a more specific client focus

Pleasantville agency rebrands itself to better reflect services it's been offering clients.

Harrison looks to corporate sponsorships

Town government, seeking alternative revenue sources, considers seeking corporate advertising.

Column: Eliminate sacrifice, increase rewards

Rewards, such as convenience, always generate positive emotions. Sacrifice creates negative emotional experiences and always decrease value.

Ad world giants agree to $35 billion merger

Omnicom Group and France's Publicis Groupe will form the world's largest advertising and marketing holding company.

SEC lifts hedge fund advertising ban

The Securities and Exchange Commission lifted an 80-year ban on general solicitation, or advertising, for certain securities offered by hedge funds and other firms seeking private capital.

Making your social media campaign succeed

Try viewing social media as being multilevel with each level being indicative of the extent to which it can help you.